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Welcome to Daff – Our Hope

DAFF Dry GoodsWe all have a story to tell. Within our stories we are able to choose inspiration, objects, clothing, and people who surround us. We may begin our story with the family we have been given and continue along the path gathering friendships and people who aid us in our life story. We may have memories that stand out or special occasions that highlight turning points. We may have beloved objects that we have collected that surround us. We may have a favorite red wool scarf that ties back chapter one or a cherished silver ring that was lost midway through our tale. We all have a story to tell!

We would like to be part of your story. The way we dress and how we feel in the clothes we choose to wear allow us to convey our personal spirit and collected style. Our dress is an extension of who we feel we are and sometimes, who we would like to be on a particular occasion. We offer you clothing inspirations and illustrations that fuse classic, comfort, confident, distinct, charismatic style.

Cowgirl… is an attitude, really. A pioneer spirit, a special American brand of courage. The cowgirl faces life head on, lives by her own lights, and makes no excuses. Cowgirls take stands. They speak up. They defend the things they hold dear. A cowgirl might be a rancher or a barrel racer, or a bull rider, or an actress. But she’s just as likely to be a checker at the local Winn Dixie, a full-time mother, a banker, an attorney, or an astronaut.”

-Dale Evans Rogers, Los Angeles 1992

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